//International Business in the Digital Era – International Edition

International Business in the Digital Era – International Edition

This teaching book comprehensively explains how international businesses can achieve a competitive advantage in the digital age. Topics covered include International Business and Globalization, International Business Environment, International Business Model, International Trade Theory, Regional Economic Integration International Investment, International Monetary and Financial System International Business Strategy Import Export, International Marketing Strategy, International HR Strategy, International Financial Strategy; International Financial Strategy; International Operating Strategy; and International Leadership Strategy. This teaching book can be a comprehensive and practical guide to understanding international businesses that are keeping up with the current developments in the digital industry. It is essential reading for anyone interested in understanding and implementing it.