English for Digital Business Students is a comprehensive and practical textbook designed specifically for students enrolled in Digital Business programs. This book integrates English language learning with relevant business content, enabling learners to communicate effectively in the context of today’s digital economy.
The book consists of 52 structured units, each combining vocabulary development, grammar practice, reading comprehension, writing exercises, speaking tasks, and listening activities. All lessons are centered around real-world digital business topics. Learners are introduced to fundamental concepts to advanced areas which ensuring both language acquisition and business understanding. The chapters include: Introduction to Digital Business, Traditional and Digital Business, Company, Business, E-Commerce, Marketplace, Becoming Seller and Reseller, Products’ Quality, Writing Product Descriptions, Writing Product Listings, Placing an Order, Prices and Percentages, Talking about Discount, Services and Service Description, Writing Service Description, Payment Methods, Sales, Writing Business Emails, Professions Related to Digital Business, Customer Service Support, Writing Online Reviews on Platforms, Product Reviews, Service Reviews, Business or Brand Reviews, Answering Customer Questions, Thanking Customers, Responding to Customer Inquiries, Handling Customer Complaints, Consumer Feedback, Handling Online Reviews and Ratings, Handling Refunds and Exchanges, Digital Content, Business Identity and Personality (Brand and Logo), Online Orders Managing, Packing, Packaging & Labelling, Delivery and Shipping, Traditional Marketing and Digital Marketing, Live Shopping, Digital Advertising, Social Media Marketing, Email Marketing, Influencer Marketing, Video Marketing, Mobile Marketing, Affiliate Marketing, Simple Customer Surveys, Talking About Hobbies and Interests (Shopping), E-Commerce Websites, Online Business Problems, Laws Related to Digital Business, Job Vacancies Related to Digital Business, and Writing Application Letters Related to Digital Business.
Whether used in the classroom or for self-study, English for Digital Business Students is an ideal resource for learners who want to improve their English proficiency while gaining insights into the digital business world. With its blend of language development and business content, the book supports both academic success and career readiness.
Author : Tira Nur Fitria S.Pd., M.Pd.
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