//Service Quality & E-Service Quality in The Digital Edge – Edisi Indonesia

Service Quality & E-Service Quality in The Digital Edge – Edisi Indonesia

Buku ini terbagi menjadi 6 bab yang membahas

1. Konsep Service Quality.

2. Service Quality Management.

3. Model Pengukuran Service Quality.

4. Model Pengukuran E-Service Quality (E-S QUAL)

5. Model Kano 6. Model WEBQUAL 4.0.

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