//English for Management Students (Bahasa Inggris untuk Mahasiswa Manajemen)

English for Management Students (Bahasa Inggris untuk Mahasiswa Manajemen)

English for Management Students is a comprehensive textbook designed to improve students’ English skills in the field of management. This book consists of 43 chapters that discuss various management concepts while developing communication skills in a business context. This book equips students with relevant language knowledge and skills necessary for success in the academic and professional world.

The book covers a wide range of topics essential for effective management and business practices. Unit 1 focuses on Communication Skills in Management, while Unit 2 discusses Cross-Cultural Communication. Unit 3 addresses Business Communication, and Unit 4 covers the dynamics of Business Meetings. Unit 5 explores Business Networking, and Unit 6 highlights the importance of Business Culture and Business Etiquette. Unit 7 focuses on Business Writing, specifically Writing Business Documents. Presentation Skills are covered in Unit 8, with Unit 9 focusing on Visual Aids for Presentations. Unit 10 looks at the roles of Manager and Leader. Other units include Company Structure and Role (Unit 12), Employee and Employee Welfare (Unit 13), and Teamwork, Team Building, and Collaboration (Unit 14). Unit 15 discusses Workplace Conflicts and Conflict Resolution, while Unit 16 delves into Human Resource Management in the Workplace. Unit 17 covers Job Vacancy Management, and Unit 18 focuses on Candidate Recruitment and Selection. Market Research is addressed in Unit 19, and Unit 20 emphasizes Customers Satisfaction and Experience Management. Units 21 through 23 cover Target Markets, Marketing, Sales, Advertising, and Sales and Negotiation Skills. Unit 24 focuses on Branding and Brand Management, and Unit 25 covers Digital Marketing Strategies. Social Media for Business is discussed in Unit 26, while Strategic Planning is the focus of Unit 27. Units 28 and 29 cover Operations and Supply Chain Management, and Workplace and Work Environment, respectively. Stress Management in the Workplace is discussed in Unit 30, and Units 31 through 33 explore Business or Enterprise, Entrepreneurship, Business Models, and Startups. Unit 34 focuses on Franchises, Unit 36 looks at Financial Management, with Unit 37 focuses on Financial Analysis and Budgeting. Corporate Social Responsibility (CSR) is discussed in Unit 38, while Unit 39 covers E-Commerce and Digital Business. Customer Service in Units 40 and 41, while Unit 42 focuses on the Legal Aspects of Business.

This book is very suitable for use as a reference for Business English courses, as well as for management students who want to deepen their mastery of English in the field of management. Strong communication skills in English will open up more opportunities in the global marketplace, and this book provides a solid foundation for achieving them.  Overall, this book is a very useful resource for management students to deepen their understanding of management and improve their communication skills in a professional context. Thus, English for Management Students serves not only as a language textbook but also as a practical guide to prepare students for success in a variety of managerial roles in the modern business world. It is hoped that after completing this book, students will not only master important management theories but will also develop confidence in using English effectively in the work environment, as well as becoming competent and communicative leaders in the increasingly global business world.               

Penulis : Tira Nur Fitria S.Pd., M.Pd.

Halaman Buku : 533

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